Offer checked on 2026-09-17. Listed entry price: US$49, paid once. AppSumo lists a 60-day refund period; check the current product terms and checkout price.
Our recommendation
Our practical pick for teams that already publish regularly across several accounts. Its value depends on replacing a real scheduling workload, rather than simply adding another content dashboard.
What it does
SocialBu combines a publishing calendar, bulk imports and performance reporting. It is most relevant to a small agency or business coordinating several social accounts from one place.
Full pricing and plan comparison
Prices checked on 2026-09-17. All amounts are in US dollars and are one-time purchase prices. Checkout adjustments, taxes and membership eligibility can change the final amount.
Scroll the table sideways to compare every plan. Monthly allowances and one-time credits are separate; a blank entitlement in the listing is shown as not listed.
| Feature or allowance | License Tier 1 | License Tier 2 | License Tier 3 | License Tier 4AppSumo Plus required |
|---|---|---|---|---|
| One-time price | US$49 | US$109 | US$279 | US$449 |
| Social accounts | 10 | 25 | 75 | 75 |
| Posts per month | 600 | 1,500 | 5,000 | 12,000 |
| Custom queues | 8 | 18 | 60 | 60 |
| AI writer credits per month | 500 | 1,200 | 2,400 | 5,800 |
| Team(s) | 1 | 3 | 10 | 10 |
| Automations | 0 | 30 | 150 | 150 |
| Social inbox | Not listed for this tier | Included | Included | Included |
| AI + MCP server | Not listed for this tier | Included | Included | Included |
| SocialBu Listen | Not listed for this tier | Included | Included | Included |
Shared capabilities listed by the vendor
The plan limits above still apply. A shared capability does not mean unlimited usage or free add-ons.
- Manage multiple brands
- Social platforms
- Google Drive integration
- Social calendar + scheduling
- Bulk import
- Generate content with AI
- Analyze performance
Entry plan in practice
Tier 1 includes 10 social accounts, 600 posts per month and 500 monthly AI writer credits. It includes no automations. Tier 2 adds automations and a social inbox.
What to check before buying
Check each network and post format you actually use before moving your calendar. A large account allowance does not establish that every platform supports identical publishing or reporting features.
Company background
- Founded
- 2019
- Headquarters
- Lahore, Pakistan
- Team size
- 11-50
- Funding stage
- Bootstrapped
These details are reported in the vendor profile on AppSumo. We have not audited its finances, ownership or long-term viability. A lifetime software licence is not an equity investment.
Source: company profile on AppSumo · Official product website
Customer feedback: strengths and concerns
Selected public reviews are paraphrased below. They are individual experiences, not a representative survey or our own tests. Reviews may concern older versions; paid testing and reported resolutions are identified where known.
Positive feedback
The reviewer valued bulk uploads, keeping a local copy of scheduled content, and consolidated analytics. The review describes the author’s experience; the retrieved record did not mark this purchase as verified.
AppSumo · turan · 5/5
Public reviewer report
Concerns raised
The reviewer praised the MCP workflow but reported that ALT text added through the API disappeared after re-saving a post in the interface. They also requested batch creation and a configurable first-comment delay.
AppSumo · Pegas · 5/5
Public reviewer report
Outside AppSumo
Shaun praised responsive support, account-specific scheduling and queues after more than two years of use. This is a historical user experience, not a guarantee of present uptime.
G2 · Shaun D. · 4.5/5
Public reviewer report
Our assessment after reviewing the evidence
The longer operating history and practical scheduling feedback make this worth testing for recurring publishing. Connect your actual channels and test drafts, images, ALT text and failed-post alerts. Tier 1 has no automations, so agencies should compare the higher tiers carefully.
How we would evaluate it
Try one week of your normal publishing schedule, including a multi-image post and a video. Confirm formatting, permissions, reporting and failure notifications. Choose Tier 2 only if its inbox or automation features solve a task you already perform.
Check the current AppSumo offer
Sources and editorial notes
The current AppSumo offer start date is 2026-08-17. This can reflect a returning offer and is not proof of a first-ever product launch.
This is an editorial assessment of the published listing, not a hands-on test. Our suggested tests explain how we would decide whether the tool fits a real workflow.
AppSumo product listing and plan terms
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